“Those fools. To the nonconformists, the rebels, the pianists, the round pins in the square holes, to all those who see things differently – they do not like the rules … because only those who are crazy enough to think they can change the world really change it ”

“You can not simply ask consumers what they want and then try to give it to them. As soon as you build it, they will want something new. ”

“People who work are the driving force behind Macintosh. My job is to create a space for them to clean the rest of the organization and keep it under control ”

“The dream of your customers is a better and happier life. Do not move products, enrich their lives. “